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Brands are losing control of communications as media fragments and stakeholders use social media to communicate directly. In one response, Martin Lindstrom in his popular book, Brand Sense suggests that brands should “become a sensory experience that extends beyond the traditional paradigm, which primarily addresses sight and sound”(page 3).Our contention is that the branding world has yet to fully explore the sense of sound. And that brand language, which is effectively verbal brand identity, is the ‘lost continent’ of brand communications.
Visual identity is big business. …
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_